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As mass media evolves into “masses of media”, what are the implications for our health?

Stephen B Lambert
Med J Aust 2010; 192 (7): 423-424.
Published online: 5 April 2010

To the Editor: Sweet and Simons are right to raise concerns about the quality and reliability of the health information available on the internet in this new digital age.1 Similar to the “old media” paradigm, the driving pressure is to maximise readership, thereby maximising advertising revenue. The task of providing content of sufficient volume and quality to meet the needs of readers permanently connected to the internet appears overwhelming.

  • Stephen B Lambert

  • Queensland Paediatric Infectious Diseases Laboratory, Royal Children’s Hospital, Brisbane, QLD.

Correspondence: sblambert@uq.edu.au

Competing interests:

I am a co-investigator on the CSL-funded paediatric H1N1 vaccine trial.

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