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Advertising of fast food to children on Australian television: the impact of industry self-regulation

Peta E Craig and Geoffrey Annison
Med J Aust 2011; 195 (8): 453. || doi: 10.5694/mja11.10846
Published online: 17 October 2011

To the Editor: The recent article by Hebden and colleagues on the frequency and content of fast-food advertising on Australian television concluded that the industry self-regulatory initiatives currently in place are ineffective in reducing children’s exposure to advertising of non-core foods.1 As the managers of these self-regulatory initiatives, we consider this conclusion to be misleading to your readers.

  • Peta E Craig
  • Geoffrey Annison

  • Australian Food and Grocery Council, Canberra, ACT.

Correspondence: peta.craig@afgc.org.au

Competing interests:

No relevant disclosures.

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