In reply: Children’s exposure to advertising of unhealthy foods is of concern because children are exposed to a large volume of such advertisements. The World Health Organization has clearly stated that any efforts to address this issue must reduce children’s exposure to unhealthy food advertising.1 Our research article2 was based on such measures.
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- 1. World Health Organization. Set of recommendations on the marketing of foods and non-alcoholic beverages to children. Geneva: WHO, 2010.
- 2. Hebden LA, King L, Grunseit A, et al. Advertising of fast food to children on Australian television: the impact of industry self-regulation. Med J Aust 2011; 195: 20-24. <MJA full text>
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