The medical profession and the pharmaceutical industry: when will we open our eyes?

Kerry J Breen
Med J Aust 2004; 180 (8): . || doi: 10.5694/j.1326-5377.2004.tb05994.x
Published online: 19 April 2004

There is evidence that drug-marketing techniques affect doctors’ prescribing practices. This has ethical implications for doctors, as it affects the trust required in the doctor–patient relationship. Doctors need to recognise they are affected by drug marketing, and take steps to maintain their independence from the pharmaceutical industry.

  • Kerry J Breen

  • 6/55 Victoria Parade, Fitzroy, VIC.



Valuable advice from Professor Bryan Campbell, Dr Sandra Hacker and Associate Professor Colin Thomson regarding drafts of this article is gratefully acknowledged.

Competing interests:

None identified.


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