To the Editor: There is significant concern about drinking patterns and alcohol-related harm among young people. A comprehensive approach to preventing harm from alcohol is needed, with population approaches including curbs on alcohol promotion.1 The National Preventative Health Taskforce has recommended phasing out alcohol promotions “from times and placements which have high exposure to young people”.1
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- 1. National Preventative Health Taskforce. Australia: the healthiest country by 2020. National Preventative Health Strategy — the roadmap for action. Canberra: Commonwealth of Australia, 2009.
- 2. Anderson P, de Bruijn A, Angus K, et al. Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies. Alcohol Alcohol 2009; 44: 229-243.
- 3. Australian Medical Association. Alcohol marketing and young people: time for a new policy agenda. Canberra: AMA, 2012.
- 4. Jones SC, Magee CA. Exposure to alcohol advertising and alcohol consumption among Australian adolescents. Alcohol Alcohol 2011; 46: 630-637.
- 5. Australian Bureau of Statistics. Australian social trends, 2008. Canberra: ABS, 2008. (ABS Cat. No. 4102.0.) http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Chapter10102008 (accessed Apr 2013).
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