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Social marketing can promote good health

Catriona M F Bonfiglioli
Med J Aust 2008; 188 (9): . || doi: 10.5694/j.1326-5377.2008.tb01772.x
Published online: 5 May 2008

Not so long ago, it seemed businesses couldn’t swap their products for our money fast enough before disappearing. Now we can’t even have a haircut without surrendering our name, address, phone number and date of birth. Welcome to relationship marketing.


  • NSW Centre for Overweight and Obesity


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