Social marketing can promote good health

Catriona M F Bonfiglioli
Med J Aust 2008; 188 (9): . || doi: 10.5694/j.1326-5377.2008.tb01772.x
Published online: 5 May 2008

Not so long ago, it seemed businesses couldn’t swap their products for our money fast enough before disappearing. Now we can’t even have a haircut without surrendering our name, address, phone number and date of birth. Welcome to relationship marketing.

  • Catriona M F Bonfiglioli

  • NSW Centre for Overweight and Obesity



remove_circle_outline Delete Author
add_circle_outline Add Author

Do you have any competing interests to declare? *

I/we agree to assign copyright to the Medical Journal of Australia and agree to the Conditions of publication *
I/we agree to the Terms of use of the Medical Journal of Australia *
Email me when people comment on this article

Online responses are no longer available. Please refer to our instructions for authors page for more information.