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Social marketing can promote good health

Catriona M F Bonfiglioli
Med J Aust 2008; 188 (9): 541.
Published online: 5 May 2008

Not so long ago, it seemed businesses couldn’t swap their products for our money fast enough before disappearing. Now we can’t even have a haircut without surrendering our name, address, phone number and date of birth. Welcome to relationship marketing.

  • Catriona M F Bonfiglioli

  • NSW Centre for Overweight and Obesity

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