The association between tobacco plain packaging and Quitline calls

Jane M Young, David Currow and Sally Dunlop
Med J Aust 2014; 200 (6): . || doi: 10.5694/mja14.00191
Published online: 7 April 2014

In reply: We thank Magnusson for placing our study1 in the broader context of government involvement in public health initiatives. A key point that deserves further exploration is the role of governments around the world when novel legislative initiatives are introduced to improve the health of the population. Each government that introduces novel laws or regulations must also ensure that it has adequate resources to measure the impact of these measures. If this is not done, there is the risk of failing to fully quantify the impact of the new initiatives.

  • Jane M Young1
  • David Currow2
  • Sally Dunlop2

  • 1 Cancer Epidemiology and Services Research (CESR), Sydney School of Public Health, University of Sydney, Sydney, NSW.
  • 2 Cancer Institute NSW, Sydney, NSW.


Competing interests:

No relevant disclosures.


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