Should doctors appear in advertisments?

Adrian M J Pokorny
Med J Aust 2006; 185 (11): . || doi: 10.5694/j.1326-5377.2006.tb00756.x
Published online: 4 December 2006

To the Editor: A new trend of doctors appearing in television advertisements is emerging in this country. This has occurred with some impetus over the past year, and now involves not just everyday medical practitioners, but highly regarded public figures. The ethical implications of such advertisements are worthy of some thought.

  • Adrian M J Pokorny

  • University of Newcastle, Newcastle, NSW.


Many thanks to Dr Charles Douglas of the University of Newcastle for his help discussing this issue.


remove_circle_outline Delete Author
add_circle_outline Add Author

Do you have any competing interests to declare? *

I/we agree to assign copyright to the Medical Journal of Australia and agree to the Conditions of publication *
I/we agree to the Terms of use of the Medical Journal of Australia *
Email me when people comment on this article

Online responses are no longer available. Please refer to our instructions for authors page for more information.