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Should doctors appear in advertisments?

Adrian M J Pokorny
Med J Aust 2006; 185 (11): 673-674.
Published online: 4 December 2006

To the Editor: A new trend of doctors appearing in television advertisements is emerging in this country. This has occurred with some impetus over the past year, and now involves not just everyday medical practitioners, but highly regarded public figures. The ethical implications of such advertisements are worthy of some thought.

  • Adrian M J Pokorny

  • University of Newcastle, Newcastle, NSW.


Acknowledgements: 

Many thanks to Dr Charles Douglas of the University of Newcastle for his help discussing this issue.

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