To the Editor: A new trend of doctors appearing in television advertisements is emerging in this country. This has occurred with some impetus over the past year, and now involves not just everyday medical practitioners, but highly regarded public figures. The ethical implications of such advertisements are worthy of some thought.
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- 1. New South Wales Medical Board. Code of professional conduct. July 2005. http://www. nswmb.org.au/index.pl?page=44 (accessed Sep 2006).
- 2. Kerridge I, Lowe M, McPhee J. Ethics and law for the health professions. 2nd ed. Sydney: Federation Press, 2005: 594-598.
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Many thanks to Dr Charles Douglas of the University of Newcastle for his help discussing this issue.