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The feminine touch

Martin B Van Der Weyden
Med J Aust 2003; 178 (4): 145.

The New York Times recently reported the dismissal of a male obstetrician because he was male. Allegedly, his maleness contributed to his inability to attract patients to the practice. In the competitive milieu of US medicine, the female doctor is sometimes exploited as a marketing strategy to attract patients.

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  • Martin B Van Der Weyden

  • The Medical Journal of Australia

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