A growing medical specialty with the potential to improve the health of all Australians
Brevity of expression is in vogue. It is said that the majority of theses should be research articles, that many articles should be research letters and that most blogs should be tweets. As a sign of the times, many organisations are shortening their names: in the sporting genre, for example, the Australian Sports Medicine Federation has recently become Sports Medicine Australia, and the Australian Cricket Board has become Cricket Australia. Why, then, did the Australasian College of Sports Physicians recently decide to swim against the tide and become the Australasian College of Sport and Exercise Physicians? Many neutral observers would find sport and exercise together in a thesaurus, so the need to differentiate them would seem redundant and wordy.