To the Editor: In handing down the 2014–15 Budget, the Australian Government announced the closure of the Australian National Preventive Health Agency (ANPHA), effective from 30 June 2014. It now remains to be seen whether the ANPHA's comprehensive review of alcohol advertising regulation in Australia, including its draft recommendations for greater protection of children and young people exposed to alcohol advertising, will remain.
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- 1. Australian National Preventive Health Agency (ANPHA). Draft report – alcohol advertising: the effectiveness of current regulatory codes in addressing community concern. ANPHA, Feb 2014. http://anpha.gov.au/internet/anpha/publishing.nsf/Content/F641F67C6D6F52C5CA257C86001D5F19/$File/Alcohol%20Advertising%20DRAFT%20REPORT%20MASTER%20DOCUMENT%2020.2.14%20(D14-3314).pdf (accessed Mar 2015).
- 2. Fan AZ, Russell M, Stranges S, et al. Association of lifetime alcohol drinking trajectories with cardiometabolic risk. J Clin Endocrinol Metab 2008; 93: 154-161.
- 3. Fleming K, Thorson E, Atkin CK. Alcohol advertising exposure and perceptions: links with alcohol expectancies and intentions to drink or drinking in undergrad youth and young adults. J Health Commun 2004; 9: 3-29.
- 4. Hastings G, Sheron N. Alcohol marketing: grooming the next generation: children are more exposed than adults and need much stronger protection. BMJ 2013; 346: f1227.
- 5. Barrie L, Jones S, Chapman M, Corr N. Alcohol advertising in televised broadcasts of Australian football finals series. Research report prepared by the Centre for Health Initiatives, University of Wollongong for Cancer Council Victoria. 2013. http://www.parliament.nsw.gov.au/prod/parlment/committee.nsf/0/87d249a468a3b6f1ca257b650024bf41/$FILE/Alcohol%20advertising%20in%20televised%20broadcasts%20of%20Australian%20football%20finals%20series.pdf (accessed Mar 2015).
Brian Vandenberg is currently employed as the executive officer of the National Alliance for Action on Alcohol.