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(Ir)responsible drinking campaigns

Simone Pettigrew, Mike Daube and Nicole Biagioni
Med J Aust 2014; 200 (10): 577. || doi: 10.5694/mja14.00382
Published online: 2 June 2014

To the Editor: The alcohol industry invests in “responsible drinking” advertisements purportedly designed to meet corporate social responsibility objectives. Analysts have proposed that such advertising is used to avoid alcohol control measures and in effect constitutes alcohol promotion.1-4

  • Simone Pettigrew
  • Mike Daube
  • Nicole Biagioni

  • Faculty of Health Sciences, Curtin University, Perth, WA.


Acknowledgements: 

This study was funded by a research grant awarded by the Western Australian Drug and Alcohol Office.

Competing interests: No relevant disclosures.

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