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The media and public health: complexity, controversy and combat

Craig B Dalton
Med J Aust 2012; 197 (10): 546-547. || doi: 10.5694/mja12.10998
Published online: 19 November 2012

Public health officials and the media in conflict in their “shadow” roles

The idea that public health officials and the media could have, or should have, defined roles in communicating with the public is appealing. However, making the assumption that there is some sort of static “role” fails to recognise the complex world we function in, and may actually create the apparent conflict described by Sweet and colleagues.1

  • Craig B Dalton

  • School of Medical Practice and Public Health, University of Newcastle, Newcastle, NSW.


Competing interests:

I was formerly an ABC Science Media Fellow.

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