The Medical Journal of Australia
The MJA is the leading and most authoritative general medical journal in Australia and it has been publishing ground-breaking research to the medical community for over 108 years.
The MJA is peer-reviewed and delivers trustworthy, credible and up-to-date information to the medical community. The MJA reaches a high AB demographic and is read by leading medical practitioners across the whole spectrum of health care and medical education.
MJA circulation: 27,324 (March 2021)
Frequency: Twice per month with one issue in December and January (22 issues per year)
Visitors: 258,240 average per month (1 January 2020 to 30 April 2021)
Page views: 396,952 monthly average per month (1 January 2020 to 30 April 2021)
The benefits of advertising
The MJA offers a range of integrated advertising solutions that can be customised for direct response advertising, lead generation, brand advertising or for the strategic alignment with your current marketing campaign.
- Credibility and trust - for nearly 108 years, the MJA has delivered high quality medical analysis to influential practitioners and researchers in medicine. It is a trusted journal and held in high regard by the medical community both nationally and internationally.
- Unrivalled distribution – the MJA circulates by email to members of the Australian Medical Association (AMA) which is the peak national body representing general practitioners, specialists, salaried doctors, and doctors-in-training. In addition, the MJA circulates to hospitals, universities, libraries and other institutions.
- Segmentation – the MJA can segment its subscriber database by demographics such as medical discipline, geographic location, non-medical interests, gender increasing the response and return on investment for advertisers. No other medical publication can deliver such highly targeted marketing communication to doctors who are normally difficult to reach, communicate and engage with via other forms of media.
- AB Demographic – the MJA reaches medical professionals including surgeons, medical specialists, physicians and GPs who represent a demographic of high net worth individuals (HNWI) that have a high disposable income.
Phone: +61 2 9562 6683
Phone: +61 2 9562 6666