It’s not about choice: the supermarket and obesity

Molly E Bond, Brad R Crammond and Bebe Loff
Med J Aust 2012; 197 (7): . || doi: 10.5694/mja12.10923
Published online: 1 October 2012

Supermarket design and strategy encourages shoppers to buy large quantities of high-profit-margin products

The emergence of supermarkets as a form of retailing and increasing reliance on manufactured foods have paralleled the increase in the rate and severity of obesity. So, it makes sense to examine supermarkets and how they successfully market these now widely used goods to the community.

  • Molly E Bond1
  • Brad R Crammond2
  • Bebe Loff3

  • Michael Kirby Centre for Public Health and Human Rights, Monash University, Melbourne, VIC.



Bebe Loff’s research is supported by a Victorian Health Promotion Foundation Senior Research Fellowship. Bradley Crammond’s research is supported by National Health and Medical Research Council funding.

Competing interests:

No relevant disclosures.


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