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Plain packaging of tobacco products — plainly a success

Mike Daube, A Rob Moodie and Simon Chapman
Med J Aust 2012; 197 (10): 537-538. || doi: 10.5694/mja12.11612
Published online: 19 November 2012

Neither health campaigners nor Big Tobacco seem to have any doubt that this will be effective in reducing smoking

From 1 December 2012, Australia will be the first country in which plain packaging is mandatory for all tobacco products. “Plain packaging” is almost a misnomer: packs will have to show government-mandated warnings and images. They can carry only information mandated by the government, will show product names only in understated template form, and will be in “nappy-brown” colouring, chosen (based on research) to be as unattractive as possible.

  • Mike Daube1
  • A Rob Moodie2
  • Simon Chapman3

  • 1 Faculty of Health Sciences, Curtin University, Perth, WA.
  • 2 Melbourne School of Population Health, University of Melbourne, Melbourne, VIC.
  • 3 School of Public Health, University of Sydney, Sydney, NSW.

Correspondence: m.daube@curtin.edu.au

Competing interests:

Mike Daube is President of the Australian Council on Smoking and Health (ACOSH). Simon Chapman is an Honorary Director of Action on Smoking and Health (Australia).

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