Improving the effectiveness of clinical medicine: the need for better science

Ian A Scott and Paul P Glasziou
Med J Aust 2012; 196 (5): 304-308. || doi: 10.5694/mja11.10364
Published online: 19 March 2012

Internationally, there is a drive to render clinical medicine more effective, evidence-based, cost-efficient and accountable. In Australia, the National Health and Hospitals Reform Commission recommends a strong focus on continuous learning and evidence-based improvements to the delivery of health care.1 In the United States, the Institute of Medicine is forging the concept of a value- and science-driven learning health care system that is effective and efficient.2 In the United Kingdom, guidance from the National Institute for Health and Clinical Excellence, combined with quality and outcome frameworks that include financial incentives, seeks to align clinical practice with best available evidence.3

But translating medical research into practice is not the only challenge — medical research itself has problems. These include poor reporting and non-publication of research, and questionable relevance and value of research to clinical practice. Respected former and current editors of high-impact medical journals feel their publications have become marketing vehicles for commercial interests, profiling interventions of marginal clinical value.4 If the effectiveness of clinical medicine is to improve (defined as the consistent delivery of appropriate, evidence-based care to individual patients designed to maximise clinical benefit), we need to address the failings in clinical science. In this article, we define several problems and propose remedial recommendations.

1. Inequities and gaps in clinical research

The clinical research agenda is becoming increasingly distorted by commercial and academic priorities and pressures that do not match the concerns and needs of patients and clinicians.5 In Australia, funding for trials targeting cardiovascular disease and cancer is considerably greater than that for trials related to conditions with similar or greater disease burden, such as musculoskeletal disorders, diabetes, injury, asthma and mental illness.6 Research preference is also given to manufactured products (drugs and devices), while potentially efficacious non-drug, non-device interventions are largely ignored.7 Trial entry criteria tend to exclude the elderly, children, patients with multiple comorbidities, or less adherent patients (using run-in phases). Such exclusions may be selected by investigators or mandated by research ethics committees. As a result, on average, less than 15% of subjects screened for trial entry are ever subject to randomisation, thus limiting the generalisability of trial results.8 This problem fosters off-label use of interventions in patient groups in whom efficacy and potential for harm remain uncertain.9

There is also an urgent need for more research on the comparative effectiveness of different interventions, as many clinical dilemmas centre on choosing the most clinically effective and cost-effective forms of condition-specific care among multiple options within the constraints of limited resources. In this regard, more head-to-head randomised trials incorporating economic evaluations are required, with a close watch on the increasing use of non-inferiority study designs that use non-inferiority margins that are far too liberal.10 More attention should be directed to evaluating the benefits and harms of implanted devices, which attract far less rigorous research than pharmaceuticals.11 At the level of health services, more research is needed into how they can be redesigned in order to achieve more efficient, reliable delivery of safe, high-quality care.


Involve consumers of research in shaping the research agenda: Consumers of research include both patients and practising clinicians. The James Lind Alliance (JLA) in the UK ( promotes working partnerships between patients and clinicians to identify and promote shared priorities for therapeutic research, including non-drug and non-device interventions. With funding from the UK Department of Health, the JLA identifies high-priority uncertainties about treatment effects from consumer surveys and focus groups, peruses guidelines looking for uncertain or weak recommendations, and identifies evidence gaps in existing health technology assessments and systematic reviews. These uncertainties are published by NHS (National Health Service) Evidence in its Database of Uncertainties about the Effects of Treatments (DUETs).12 An example of a JLA-sponsored activity is the collaboration between Asthma UK and the British Thoracic Society, which establishes research priorities in asthma that may attract NHS research funding. Establishing an advocacy group similar to the JLA in Australia may realise similar benefits. Trial registries identifying diseases that are underrepresented in research efforts relative to their disease burden may also assist.13

Promote independent research in areas of need: The amount of funding from research agencies such as the National Health and Medical Research Council (NHMRC) available for independent, investigator-led, applied clinical research (as opposed to basic science) must be increased from its current levels, especially for comparative effectiveness and health services research. In the UK, the National Institute for Health Research is providing around £800 million per year for applied clinical research,14 while in the US, $1.1 billion dollars of public funds have been allocated to comparative effectiveness research under recently passed legislation.15 In Italy and Spain, independent research on drug effects is being supported with revenue from taxation on commercial drug promotion.16 In Australia, shared funding arrangements involving government and commercial sponsors have been proposed for evaluating promising new interventions.17 Although industry investment in trials is important, an appropriate level of public sector investment must coexist, to support independent research aimed at improving care and not solely producing marketable interventions. The NHMRC and the federal Department of Health and Ageing should work on establishing a national health research agenda that addresses areas of need based on disease burden.

Undertake more adaptive, pragmatic trials: Pragmatic randomised controlled trials (PRCTs) assess intervention effectiveness under conditions of everyday practice (thus increasing generalisability) by selecting clinically relevant interventions and comparators, including diverse populations of study participants from different practice settings, and by collecting data on a broad range of patient-important health outcomes.18 In the 1980s and early 1990s, large, multisite, investigator-led trials (such as ISIS 1–4 and GISSI 1–3), conducted at modest cost, involving thousands of patients and using streamlined procedures, transformed the management of acute myocardial infarction.19 Since that time, trial costs have increased as have administrative and ethical requirements,19 but incentives still exist to promote more PRCTs (Box 1).20 In addition, new, more flexible trial designs serve to maximise research productivity by allowing changes to study protocol when emerging data unveil discrepancies between what is being observed and what was expected regarding event rates or clinical processes.21

Use observational designs where appropriate: In some circumstances, RCTs have their limitations, such as surgical trials where randomisation may be difficult,22 and assessment of rare, long-term harm or real-world effects of complex interventions. High-quality observational studies based on clinical registries, cohort studies and postmarketing surveillance can yield important information in such instances. These deserve wider use, as exemplified by the discovery from registry data of high revision rates in metal-on-metal hip replacement prostheses.23

2. Shortcomings in trial design and reporting

Many trials could potentially yield more useful information if, in the design phase, investigators made themselves more aware of what is already known about the issues under study. Less than a quarter of reports of clinical trials incorporate a systematic synthesis of pre-existing evidence to guide researchers in formulating research questions and study design, and only a third cite such a synthesis when discussing their results.24 On average, more than 75% of trials predating an index trial are not cited, including many that involved large sample sizes.25

In addition, 30%–50% of randomised trials are seriously limited by one or more methodological flaws (Box 2).26,27 Of greater concern are highly publicised observational studies claiming intervention effects that fail to adequately account for possible confounders and other forms of bias.28 Such claims tend to persist in published literature, despite strong contradictory evidence from subsequent randomised trials or more rigorous analyses of the original studies.29

Many of these research flaws underpin false claims of efficacy appearing in commercial promotions and advertisements. Unfortunately, no more than a third of these flaws are detected in the peer-review process before journal publication,30 and different reviewers, chosen for their content knowledge rather than their methodological expertise, can assign different quality ratings to the same article.31 In particular, many reviewers show bias in recommending publication of studies that report a positive outcome in preference to those with null or negative results, despite no difference in methodological quality.32

Finally, in assessing real-world relevance, users of research often want to know much more about the logistics and processes of implementation of interventions (who, what, how, when, how much) than is commonly reported in trial reports.33


Mandate a synthesis of pre-existing evidence before new studies: Research funders should support grant proposals that build on what is already known from systematic reviews of existing evidence. Similarly, journal editors, in considering manuscripts for publication, should require new research findings to be placed in the context of established knowledge or emerging evidence, as is the current policy of The Lancet.

Expand training and expertise in clinical research methods: Young investigators undertaking clinical research apprenticeships must receive adequate training in research methods, critical appraisal and evidence synthesis. Academic centres and research institutes should ensure unfettered access to methodologists and statisticians at the design stage of clinical trials, and granting bodies should require involvement of these individuals in development of study protocols.

Enhance the reliability of peer review: When considering publication, journal editors should critically appraise the quality of their reviewers’ comments34 and supplement peer review with review by clinically aware methodologists and statisticians (for internal validity) and end users of research (for clinical impact and relevance).35

Implement best-practice reporting processes: Research authors and journal editors should implement minimum standards for study reporting developed by reputable groups of methodologists. Standards for randomised intervention trials, studies of diagnostic tests, systematic reviews, observational studies and other study types exist in readily accessible form (

Require researchers to incorporate implementation and economic evaluations into their study designs and reporting of results: Investigators should describe their intervention in detail sufficient to allow clinicians to replicate it in routine practice. The extent to which actual care delivered differs from what was originally planned in the study protocol (study fidelity) should also be provided as a measure of feasibility. Information should be forthcoming on the intervention attributes listed in Box 3.36 If a formal cost-effectiveness analysis is not possible, estimates of the direct costs of the intervention and its comparator should at least be provided. These provide some measure of return on investment when correlated with differences in observed outcomes between the two groups.37

3. Diminishing returns from clinical research

It is estimated that less than 7% of all reported clinical trials are valid and highly relevant to clinical practice.38 In developed countries, this figure is likely to decrease over time as greater affluence, better overall health care and longer life expectancies reduce the potential magnitude of clinical benefit achievable with any new therapy.39 In response, industry-funded trials increasingly resort to inflating event rates by using inappropriate composite end points or overinclusive, subclinical diagnostic criteria or biomarkers.40 Many contemporary trials involve “me too” drugs, report trivial gains in patient benefit, are intended simply to obtain marketing approval, and fail to live up to exaggerated claims of “breakthrough” or “miracle” advances.41


Apply an index of potential clinical usefulness to research proposals: Research funders and grant reviewers should prioritise new research protocols according to (i) extent to which protocols target disease burden (death or disability); (ii) clinical importance of hypothesised effect or impact of study intervention; and (iii) likely feasibility and affordability of intervention in routine practice. If one or more of these criteria are not met or even considered by the researchers, the protocol should be accorded lower priority.

Request journal editors to profile high-quality, clinically relevant studies: Journal editors should append a validity and relevance score to all published abstracts similar to that used by secondary journals such as Evidence-based Medicine. Well conducted randomised trials of high impact and relevance would attract higher scores than potentially biased observational studies of dubious clinical relevance.

4. Restricted access to trial data

Non-publication or delayed publication of negative or no-effect trials remains a challenge for both industry and non-industry trials, more so for the former.42 Recent exposés of internal drug company documents demonstrate how commercially inconvenient results of industry-sponsored trials continue to be concealed from independent review by regulatory authorities or other researchers.43 Even if released, most are buried within dense and misleading approval applications and never see the light of day in product labels and patient information leaflets.44


Mandate registration of results of all completed trials: Research funders and ethics committees should mandate that, regardless of whether or not trials are published in journals, all trials must be prospectively registered from inception and results of all completed trials must be made available in an accessible registry for future analysis. If these people discover that investigators have ignored these mandates for previously completed research, they should state that support may not be forthcoming for future research applications.

Lobby for public access to all clinical trial data: Lawmakers should remove confidentiality constraints on disclosure of all unpublished data relating to evaluation of interventions by regulatory authorities, especially those conducted in-house by commercial sponsors. The US Government recently passed legislation enforcing public disclosure of all trial results,45 and the UK46 and the European Union47 are moving in a similar direction. In addition, medical journals and the Cochrane Collaboration should insist on release of all trial data and independent auditing of such data as a condition of publication.48

5. Underdeveloped knowledge repositories

Systematic reviews, if done well according to the standards of the Cochrane Collaboration, greatly assist clinicians in evidence-based decision making, by providing a convenient and unbiased summary of the evidence on a particular topic. They generate more precise overall estimates of intervention effects and can highlight variations in effects between patient subgroups. Although more than 6000 Cochrane reviews now exist, at least another 20 000 are needed to ensure adequate coverage of all areas of clinical practice; at the same time, many existing reviews need updating.49

Funding for systematic reviews and technology appraisals (which are themselves forms of research) is scant compared with the money spent on basic research and clinical trials. In the UK, it accounts for no more than 3% of all biomedical research spending, and even less in Australia.


Resource production and updating of rigorous systematic reviews and health care technology appraisals: The Australian Government should consider directly funding a central agency to collate and, where necessary, sponsor the undertaking or updating of reviews and appraisals of health care technologies that attract, or seek to attract, public subsidisation. We propose that 5%–10% of public biomedical research funds should be allocated to undertake such work.


In many respects, clinical research stands at the crossroads. The reputation of researchers and the science that they generate has been tainted by methodological shortcomings, commercial influences, neglect of societal needs and notorious cases of outright fraud. Researchers need to be more proactive in evaluating clinical interventions in terms of patient-important benefit, wide applicability and comparative effectiveness. Funders need to be more supportive of applied clinical research that rigorously evaluates effectiveness of new treatments and synthesises existing knowledge into clinically useful systematic reviews. Advancing the effectiveness of clinical practice is predicated on producing more good science.

1 Incentives for undertaking more pragmatic randomised controlled trials (PRCTs)20,21

  • Require industry to provide evidence from PRCTs in all applications for public subsidisation of new interventions.

  • Establish adequate operational infrastructure to undertake multisite PRCTs in the form of national and international networks of collaborating research units allied to, and supported by, specific disciplines (eg, primary care, intensive care, cardiology, nursing, etc).

  • Simplify and harmonise ethical and other regulatory approval procedures across different jurisdictions.

  • Fund PRCTs from both commercial sponsors (subject to arm’s-length restrictions on the sponsor’s involvement in study design, conduct and analysis) and public sources.

  • Use modified PRCT designs whereby different samples of patients are randomly selected from large prospective disease registry cohorts to receive one of several different interventions, with the same registry providing usual-care controls.

2 Commonly encountered methodological shortcomings in randomised clinical trials of treatments26,27

  • Use of inappropriate comparators

  • Lack of allocation concealment

  • Lack of blinding of outcome assessors

  • Premature termination for supposed benefit

  • Biased interpretation of non-significant results

  • Selective reporting of outcomes

  • Overreporting of dubious measures of benefit

    • composite outcomes driven by end points that are not relevant to patients

    • surrogate outcomes with no robust association with patient-important outcomes

    • invalid measures of change in symptoms or functional status

  • Underreporting of serious harm

3 Intervention characteristics that require complete descriptions in reported trials36

  • The content of the intervention — its constituent components, materials and resources and their quality.

  • Who delivered the intervention, including their expertise, additional training and support.

  • Where the intervention was delivered (the setting).

  • How and when the intervention was delivered: the dose, the schedule (intensity, frequency, duration), and any interaction with other usual-care treatments (or co-interventions).

  • Level of patient adherence to treatment, and factors that may have influenced this.

  • Extent to which violations of protocol were permissible, and under what circumstances.

Provenance: Not commissioned; externally peer reviewed.

  • Ian A Scott1
  • Paul P Glasziou2

  • 1 Department of Internal Medicine and Clinical Epidemiology, Princess Alexandra Hospital, Brisbane, QLD.
  • 2 Centre for Research in Evidence-based Research, Bond University, Gold Coast, QLD.

Competing interests:

No relevant disclosures.

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