Why the tobacco industry fears plain packaging

Simon Chapman
Med J Aust 2011; 195 (5): . || doi: 10.5694/mja11.10949
Published online: 5 September 2011

Tobacco control advocate Simon Chapman explains how this public health reform will work

In past months, Australian news audiences have been exposed to some exotic, presumed-extinct species on their screens and radios. After more than 15 years, the tobacco industry dodo is back and walking among us, attempting to fly. Australia’s pioneering plain packaging legislation has brought it out into public, in a desperate effort to prevent the fall of a domino that promises to cascade globally, ending the industry’s centrepiece of tobacco promotion: the lure of the pack.

  • School of Public Health, University of Sydney, Sydney, NSW.


Competing interests:

I am a director of Action on Smoking and Health Australia and Emeritus Editor of Tobacco Control.


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