Quit Facts
Author: Ron Borland
Published online: 28 April 2005

West and Shiffman also clearly and concisely set out the best path to cessation behavioural help augmented with pharmacotherapy with useful hints for helping smokers quit. There is a good explanation of why it is worth health professionals persisting with encouraging cessation, even though, on any one piece of advice, very few clients will eventually quit. The authors also wisely counsel against too much pushing, suggesting annual review (unless a smoker opts to follow up).
There were only three things in the book with which I had any serious disagreement. Firstly, I think the authors over estimate the benefits of bans on smoking as a means of encouraging smokers to quit. Secondly, they suggest that the greater incidence of smoking among low socioeconomic groups in many Western societies is due to a deficit of skills. I think it is due partly to less access to compelling information and, for some, the competing priorities of lives out of control or lacking in essential rewards. Finally, they assert that virtually all slip-ups end in relapse. While most do, relapse is far from inevitable, and the danger in assuming relapse will occur is that this may become a self-fulfilling prophecy. However, these quibbles, important as they are, do not distract overly from the utility of the book. Every health worker should have some capacity to help smokers quit, even if only in knowing useful referral sources. This book is a fantastic resource.
Ron BorlandNigel Gray Distinguished Fellow in Cancer Prevention, The Cancer Council Victoria, VIC