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"Order effect" in the provision of medication information

Abilio C de Almeida Neto, Timothy F Chen and Joyce H L Chan
Med J Aust 2002; 176 (8): . || doi: 10.5694/j.1326-5377.2002.tb04469.x
Published online: 15 April 2002

To the Editor: One concern that medical practitioners and pharmacists have about patient counselling is the uncertainty about the amount of information which should be given to patients, especially regarding possible adverse reactions to medications.1 Studies have found that providing information on possible adverse reactions can affect patients' willingness to take the medication.1


  • Faculty of Pharmacy, College of Health Sciences, University of Sydney, Sydney, NSW.


Correspondence: abilio@pharm.usyd.edu.au

  • 1. Herrier RN, Boyce RW. Talking to patients about potential side effects. Am Pharm 1995; NS35: 11-12.
  • 2. Asch S. Forming impressions of personality. J Abnorm Soc Psychol 1946; 41: 258-290.
  • 3. Cunnington JPW, Turnbull JM, Regehr G, et al. The effect of presentation order in clinical decision making. Acad Med 1997; 72 (10 Suppl 1): S40-S42.
  • 4. Kerstholt JH, Jackson JL. Judicial decision making: order of evidence presentation and availability of background information. Appl Cogn Psychol 1998; 12: 445-454.
  • 5. de Almeida Neto AC, Benrimoj SI. Information provision and the order effect. Aust J Pharm 1999; 80: 861.

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