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Managing information overload

Christine Gee
Med J Aust 2014; 200 (7): 365. || doi: 10.5694/mja14.c0421
Published online: 21 April 2014

Communication technology is clearly advancing at an unprecedented pace. In testament to Moore’s Law, we now have an array of increasingly capable tools at our disposal when seeking information, from smartphones to tablets, wearable devices, phablets and smart TVs. With all this gadgetry, and an even greater array of media applications to use along with it, how do we determine what content is factual? This can be difficult at best, even more so for those who are vulnerable.

With so many readily available sources of medical information of dubious accuracy, general practitioners remain an important mainstay of advice to patients struggling to make sense of it all. In this issue, Foran (doi: 10.5694/mja14.00274) provides her perspective on how conflicting media reports of venous thromboembolism (VTE) risk have perplexed and caused undue worry for women choosing oral contraceptives. She recommends responding to this with an individualised discussion and risk analysis. She also suggests putting the VTE risk of the oral contraceptive pills in the context of other risk factors — including the more than 30-times higher risk of VTE postpartum.

Along this vein, Mazza and colleagues (doi: 10.5694/mja13.10983) have drawn data from the BEACH (Bettering the Evaluation and Care of Health) survey that suggest that since 2004, when emergency contraception was made available over the counter, women have had fewer consultations with their GPs for it. Yet the rates of consultations for unplanned pregnancies over the study period remained unchanged. The authors note a mismatch in the sense that women would prefer to receive information on emergency contraceptive options from their GP, but they are in fact obtaining this elsewhere.

In a cautionary note, Warner and colleagues (doi: 10.5694/mja13.10765) describe a case of internet shopping gone wrong. They report on a slimming supplement purchased from an unregulated online supplier. While this supplement was purported to be herbal, it unfortunately resulted in thyrotoxicosis and hepatitis due to pharmacologically active, hidden ingredients.

In contrast to the dangers described above, innovations in communication technology can be used to advantage in health care delivery. Leeb and colleagues (doi: 10.5694/mja13.11166) report an evaluation of a novel adverse event monitoring system for use after vaccination. They used SMS texts to follow up patients and carers, achieving a response rate of more than 70%, and suggest that this has the potential to safely streamline surveillance activities.

Working hours is another topic featuring in this issue. Norman and Hall (doi: 10.5694/mja13.10776) have drawn data from the Medicine in Australia: Balancing Employment and Life (MABEL) study, showing that over 40% of surveyed GPs expressed a desire to reduce their total hours worked. Predictors of this included working more than 40 hours weekly and having on-call duties. In the subsequent year of the survey, only 26.8% of those reporting this preference actually managed to reduce their weekly working hours by 5 or more. This is not simply a matter of lifestyle convenience, as Kevat and colleagues (doi: 10.5694/mja13.10412) debate. They assert that there is strong evidence that long shifts and sleep deprivation lead to patient harm.

The use of nurse practitioners to reduce the workload on the medical workforce has been hotly debated. Bowyer and Schofield (doi: 10.5694/mja13.10535) explore the participation of this professional group in the context of oncology care. Specific tasks and special contributions under supervision may take pressure off doctors.

The central role of the doctor in providing accurate, humane information in the clinical setting needs support and recognition. This is part of the professional side of practice that grows in importance daily as the technology-based information cascade continues.

  • Christine Gee

  • Medical Journal of Australia, Sydney, NSW.

Correspondence: mja@mja.com.au

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