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The association between tobacco plain packaging and Quitline calls

Roger S Magnusson
Med J Aust 2014; 200 (6): 314-315. || doi: 10.5694/mja14.00065

To the Editor: Young and colleagues report that the introduction of plain tobacco packaging led to a sharp increase in calls to the New South Wales Quitline service, reaching a 78% relative increase after 4 weeks, with a sustained, projected impact over 43 weeks.1 Their study illustrates, first, the immediate benefits that governments can expect when legislating for larger graphic warnings and a standardised display of tobacco brand information in plain packaging.

  • Roger S Magnusson

  • Sydney Law School, University of Sydney, Sydney, NSW.


Competing interests:

No relevant disclosures.

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