The association between tobacco plain packaging and Quitline calls

Roger S Magnusson
Med J Aust 2014; 200 (6): . || doi: 10.5694/mja14.00065
Published online: 7 April 2014

To the Editor: Young and colleagues report that the introduction of plain tobacco packaging led to a sharp increase in calls to the New South Wales Quitline service, reaching a 78% relative increase after 4 weeks, with a sustained, projected impact over 43 weeks.1 Their study illustrates, first, the immediate benefits that governments can expect when legislating for larger graphic warnings and a standardised display of tobacco brand information in plain packaging.

  • Roger S Magnusson

  • Sydney Law School, University of Sydney, Sydney, NSW.

Competing interests:

No relevant disclosures.


remove_circle_outline Delete Author
add_circle_outline Add Author

Do you have any competing interests to declare? *

I/we agree to assign copyright to the Medical Journal of Australia and agree to the Conditions of publication *
I/we agree to the Terms of use of the Medical Journal of Australia *
Email me when people comment on this article

Responses are now closed for this article.