The tobacco industry and Aboriginal and Torres Strait Islander people

David P Thomas and Laura Bond
Med J Aust 2012; 197 (1): 24-26. || doi: 10.5694/mja11.11275

A systematic search at the source of the smoking problem

While there has been a redoubling of efforts to reduce smoking rates among Indigenous Australians, Indigenous health researchers have paid almost no attention to the tobacco industry — the “vector” of smoking-related diseases. The exceptions are two reports of the use of Aboriginal images to advertise Winfield cigarettes in Europe.1,2 We decided to examine industry documents to look for the inside story of the tobacco industry’s approach to the Indigenous Australian market.

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  • David P Thomas1
  • Laura Bond2

  • 1 Menzies School of Health Research and the Lowitja Institute, Charles Darwin University, Darwin, NT.
  • 2 Public Health Division, Western Australia Department of Health.


David Thomas is supported by a National Heart Foundation Career Development Award Fellowship. Maria Halkitis assisted with locating newspaper articles.

Competing interests:

No relevant disclosures.


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