MJA
MJA InSight
MJA Careers
Public health

The Easter bunny and the chocolate conspiracy

Nathan J Grills
Med J Aust 2011; 194 (8): 410-412.

From public health pariah to pin-up bunny?

Nathan J Grills, DPhil(Oxon), MPH, MB BS, Public Health Physician1,2
1 Department of Epidemiology and Preventive Medicine, Monash University, Melbourne, VIC.
2 Nossal Institute for Global Health, University of Melbourne, Melbourne, VIC.
Article References: 
Reference Text: 
White D. There’s no meltdown in sales of chocolate. This is money (London) 2008; 20 Oct. http://www.thisismoney.co.uk/markets/article.html?in_article_id=455850&in_page_id=3#ixzz0kfqKpTtB (accessed Feb 2011).
Reference Order: 
1
PubMed ID: 
Reference Text: 
Evans A. Chocolate egg s-travaganza; Easter is fast approaching. Coventry Evening Telegraph (Coventry, UK) 2009; 21 Mar.
Reference Order: 
2
PubMed ID: 
Reference Text: 
Grills N, Halyday B. Santa Claus: a public health pariah? BMJ 2009; 339: b5261.
Reference Order: 
3
PubMed ID: 
Reference Text: 
Prentice NM, Manosevitz M, Hubbs L. Imaginary figures of early childhood: Santa Claus, easter bunny, and the tooth fairy. Am J Orthopsychiatry 1978; 48: 618-628.
Reference Order: 
4
PubMed ID: 
707613
Reference Text: 
Chiff.com. All about the Easter bunny. http://www.chiff.com/a/easter-bunny.html (accessed Feb 2011).
Reference Order: 
5
PubMed ID: 
Reference Text: 
Chan JM, Rimm EB, Colditz GA, et al. Obesity, fat distribution, and weight gain as risk factors for clinical diabetes in men. Diab Care 1994; 17: 961-969.
Reference Order: 
6
PubMed ID: 
Reference Text: 
Carey VJ, Walters EE, Colditz GA, et al. Body fat distribution and risk of non-insulin-dependent diabetes mellitus in women: the Nurses’ Health Study. Am J Epidemiol 1997; 145: 614-619.
Reference Order: 
7
PubMed ID: 
9098178
Reference Text: 
Brown CD, Higgins M, Donato KA, et al. Body mass index and the prevalence of hypertension and dyslipidemia. Obes Res 2000; 8: 605-619.
Reference Order: 
8
PubMed ID: 
11225709
Reference Text: 
Pacchioni M, Nicoletti C, Caminiti M, et al. Association of obesity and type II diabetes mellitus as a risk factor for gallstones. Dig Dis Sci 2000; 45: 2002-2006.
Reference Order: 
9
PubMed ID: 
11117574
Reference Text: 
Scheen AJ, Luyckx FH. Obesity and liver disease. Best Pract Res Clin Endocrinol Metab 2002; 16: 703-716.
Reference Order: 
10
PubMed ID: 
12468416
Reference Text: 
Shaper A, Wannamethee S, Walker M. Body weight: implication for the prevention of coronary heart disease, stroke and diabetes mellitus in a cohort study of middle aged men. BMJ 1997; 314: 1311-1317.
Reference Order: 
11
PubMed ID: 
9158466
Reference Text: 
Wolk A, Gridley G, Svensson M, et al. A prospective study of obesity and cancer risk (Sweden). Cancer Causes Control 2001; 12: 13-21.
Reference Order: 
12
PubMed ID: 
11227921
Reference Text: 
National Preventative Health Taskforce. Australia: the healthiest country by 2020. National Preventative Health Strategy — the roadmap for action. Canberra: Commonwealth of Australia, 2009. http://www.preventativehealth.org.au/internet/preventativehealth/publishing.nsf/Content/nphs-roadmap (accessed Feb 2011).
Reference Order: 
13
PubMed ID: 
Reference Text: 
Buijsse B, Weikert C, Drogan D, et al. Chocolate consumption in relation to blood pressure and risk of cardiovascular disease in German adults. Eur Heart J 2010; 31: 1616-1623.
Reference Order: 
14
PubMed ID: 
20354055
Reference Text: 
The Coca-Cola Company. Heritage. Coke lore. Coca-Cola and Santa Claus. http://www.thecoca-colacompany.com/heritage/cokelore_santa.html (accessed Feb 2011).
Reference Order: 
15
PubMed ID: 
Reference Text: 
Schlosser E. Fast food nation: the dark side of the all-American meal. Boston: Houghton Mifflin Harcourt, 2001.
Reference Order: 
16
PubMed ID: 
Reference Text: 
Spurlock M. Don’t eat this book: fast food and the supersizing of America. New York: Penguin, 2005.
Reference Order: 
17
PubMed ID: 
Reference Text: 
Livingstone S. New research on advertising foods to children. An updated review of the literature. London: Office of Communications, 2006. http://eprints.lse.ac.uk/21758/1/Television_advertising_of_food_and_drink_products_to_children.pdf (accessed Feb 2011).
Reference Order: 
18
PubMed ID: 
Reference Text: 
World Health Organization. Diet, nutrition and the prevention of chronic diseases. Report of a joint WHO/FAO expert consultation. WHO Technical Report Series 916. Geneva: WHO, 2003. http://whqlibdoc.who.int/trs/who_trs_916.pdf (accessed Feb 2011).
Reference Order: 
19
PubMed ID: 
Reference Text: 
Handsley E, Nehmy C, Mehta K. Media, public health and law: a lawyer’s primer on the food advertising debate. Media & Arts Law Rev 2007; 12: 16.
Reference Order: 
20
PubMed ID: 
Reference Text: 
World Advertising Research Centre. US government to scrutinise food marketing to children. 13 Mar 2009. www.warc.com/news/topnews.asp?ID=24840 (accessed Feb 2011).
Reference Order: 
21
PubMed ID: 
Reference Text: 
Ofcom (Independent regulator and competition authority for the UK communications industries). Changes in the nature and balance of television food advertising to children. 17 Dec 2008. London: Office of Communications. http://stakeholders.ofcom.org.uk/market-data-research/tv-research/hfssdec08 (accessed Feb 2011).
Reference Order: 
22
PubMed ID: 
Reference Text: 
European Confectionery Association (CAOBISCO), International Confectionery Association (ICA). Statistical bulletin review. Brussels: CAOBISCO. http://www.caobisco.com/page.asp?p=225 (accessed Mar 2011).
Reference Order: 
23
PubMed ID: 
Reference Text: 
Hochman K. Chocolate holidays around the world. The nibble 2005; Aug. http://www.thenibble.com/fun/more/facts/chocolate-holidays.asp (accessed Mar 2011).
Reference Order: 
24
PubMed ID: 
Reference Text: 
Energy expenditure. Calorie calculator. http://www.brianmac.co.uk/energyexp.html (accessed Feb 2011).
Reference Order: 
25
PubMed ID: 
Reference Text: 
World Health Organization. World report on child injury prevention. Geneva: WHO, 2008. http://whqlibdoc.who.int/publications/2008/9789241563574_eng.pdf (accessed Feb 2011).
Reference Order: 
26
PubMed ID: 
Reference Text: 
Rose G. The strategy of preventive medicine. Oxford: Oxford University Press, 1992: 14, 24, 86.
Reference Order: 
27
PubMed ID: 
Reference Text: 
State Government of Victoria Department of Health. Victorian Emergency Minimum Dataset user manual. 15th ed. http://www.health.vic.gov.au/hdss/vemd/2010-11/manual/index.html (accessed Mar 2011).
Reference Order: 
28
PubMed ID: 
Reference Text: 
World Travel Guide. India public holidays. http://www.worldtravelguide. net/india/public-holidays (accessed Feb 2011).
Reference Order: 
29
PubMed ID: 
Reference Text: 
Ozanne Smith J, Bartolomeos K, Grills N. WHO to develop guide to promote standardised documentation of deaths due to injuries and violence. Inj Prev 2009; 15: 131-132.
Reference Order: 
30
PubMed ID: 
Reference Text: 
Harper TA, Mooney G. Prevention before profits: a levy on food and alcohol advertising. Med J Aust 2010; 192: 400-402.
Reference Order: 
31
PubMed ID: 
20367589

The full contents of this page are only available to subscribers.