From public health pariah to pin-up bunny?
Chocolate manufacturers around the world know that the Easter bunny (EB) is highly effective at enticing us to eat chocolate. Up to 28% of one manufacturer’s yearly chocolate sales occur in the lead up to Easter.1 Another company produces about 500 million of one particular Easter egg variety — the United Kingdom’s most sold Easter confectionery.2 The EB has been popularised and exploited by chocolate manufacturers and other companies selling this energy-dense, nutrient-poor (EDNP) food. Since when did bunnies lay eggs made of chocolate? Is this a conspiracy to sell lucrative chocolate eggs?
Publication of your online response is subject to the Medical Journal of Australia's editorial discretion. You will be notified by email within five working days should your response be accepted.