From public health pariah to pin-up bunny?
Chocolate manufacturers around the world know that the Easter bunny (EB) is highly effective at enticing us to eat chocolate. Up to 28% of one manufacturer’s yearly chocolate sales occur in the lead up to Easter.1 Another company produces about 500 million of one particular Easter egg variety — the United Kingdom’s most sold Easter confectionery.2 The EB has been popularised and exploited by chocolate manufacturers and other companies selling this energy-dense, nutrient-poor (EDNP) food. Since when did bunnies lay eggs made of chocolate? Is this a conspiracy to sell lucrative chocolate eggs?
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None identified.