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Creating and marketing illness

Greg Kyle
Med J Aust 2010; 193 (11): 708.

SEX SELLS, as does the implication of a good scandal, so the title alone should generate some sales of Australian investigative journalist Ray Moynihan’s latest exposé of Big Pharma’s marketing machine. Building on the success of his earlier work, Selling sickness, Moynihan here teams up with Dr Barbara Mintzes (Assistant Professor in the Department of Anesthesiology, Pharmacology and Therapeutics at the University of British Columbia in Canada) to disassemble the story behind “female sexual dysfunction” or FSD.

  • Greg Kyle

  • University of Canberra Canberra, ACT

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