Information mastery and the 21st century doctor: change management for general practitioners

Justin Tse and Brian R McAvoy
Med J Aust 2006; 185 (2): 92-93. || doi: 10.5694/j.1326-5377.2006.tb00480.x
Published online: 17 July 2006
What is information mastery?

Information mastery has been defined as the “applied science that allows clinicians to harness resources in the information age”.5 It requires users to have a basic set of core skills, but also depends on continuing refinement and upskilling to maximise its potential. The following formula describes this further:

   Information mastery =

Relevance × Validity


By this formula, reliable information is determined by the relevance of the information sought (eg, does smoking cause heart disease?) and the validity of the information source (ie, where is the evidence?). However, relevance and validity cannot be effective unless there is a counterpoint with the work required to gain the information (ie, where can I find this information quickly and how can I transfer this information at the point of care?). The development of the Internet has led to a change in work processes in the medical environment. Theoretically, the increased efficiencies gained by the use of computers and the Internet should allow GPs to be true information masters. The above formula5 has traditionally been applied to using EBM at the point of care, but it can also be applied to how GPs can retrieve important data from electronic health records. However, the tide has not turned, as the profession still shows resistance to this change. Reasons for this include lack of time and training, and personal preference for traditional paper information.6

Information mastery is not currently considered a Royal Australian College of General Practitioners (RACGP) priority learning area. Although the curriculum includes critical appraisal and the use of information technology, there is no statement that embraces information mastery. College examinations are not conducted with a computer present. Can this be a realistic reflection of a session in general practice? Does change need to occur?

Change management and GPs

Fast access to reliable information is a key factor in successful professional enterprise, and should become an integral part of general practice. It is important to acknowledge that uptake of information technology by medical professionals is based on change. For many doctors this change is a fundamental 180-degree turn in their usual information retrieval processes. Change management (Box 1) is commonly used in corporate circles for developing strategies to accomplish process change. Is it possible to apply change management principles to our profession to bring about a positive outcome?

Change experts from non-medical fields have stated a number of reasons why change is difficult. These reasons also apply to general practice, and include the fact that change is a continuing process and not a neat one,8 and that there are barriers, such as cost, loss of control, uncertainty, work (effort) and past resentments.9

For any change model to be successful, three fundamental entities should be acknowledged:

For change to be effective in general practice, all three entities must work together.

Current impediments to change include:

To illustrate a change-management model for information mastery, an eight-step plan is described in Box 2, summarising key principles applicable to the general practice setting. Under this model, a number of key insights are offered for the profession to consider.

This eight-step process highlights what might be needed for implementing information mastery in general practice. Steps 3 and 4, which involve “walk-the-talk” and “buy-in”, require all stakeholders to reach a consensus on an implementation plan. Acceptance of the change is also of crucial importance, and will require ongoing effort. Stakeholders at an executive level will require resolve to effect change. Compared with other business organisations, GPs are relatively insulated from the negative effects of not changing. Although information mastery can potentially help with managing patient data and medical information, there are no great financial gains involved. The way in which GPs are now remunerated in the United Kingdom, based on key performance indicators (through computerised patient data), may provide evidence on whether remuneration can provide the incentive for change.

The 21st century is upon us, and with it, the information age. The availability of computers for retrieving medical information and patient data has provided the profession with the potential to use information with greater precision, reliability and reduced effort. To maximise these synergies, the use of change-management principles should be considered. Information mastery can be achieved, but only if there is a discussion of desired outcomes and appropriate resource allocation. The GP training program is an ideal arena to teach the necessary skills. Acknowledgement of change and the need for change is paramount. Those who are resistant to change may never accept the need for information mastery skills and, with this, the need for acceptance and recognition of a generational divide. Further research, particularly on current GP practice, will inform this debate.

The information age is here to stay. Do we want to be left behind?

2 Eight-step plan for managing change in the use of computer technology in general practice

Step 1: Define change and assess environment

Step 2: Specify the implementation process

Step 3: Identify key sponsors and initiate stakeholder “buy-in” (ie, active uptake)

Step 4: Identify stakeholders/participants at all levels

Step 5: Communicate change

Step 6: Implement change plan

Step 7: Provide training and education

Step 8: Monitor and reward adoption of change

  • Justin Tse1
  • Brian R McAvoy2

  • 1 Royal Melbourne Hospital Clinical School, The University of Melbourne, Melbourne, VIC.
  • 2 National Cancer Control Initiative, Melbourne, VIC.


Competing interests:

None identified.

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