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Coax, COX and cola

John S Dowden
Med J Aust 2003; 179 (8): . || doi: 10.5694/j.1326-5377.2003.tb05613.x
Published online: 20 October 2003

Manufacturers’ claims in well funded marketing campaigns cannot replace the test of time


  • Australian Prescriber, Deakin, ACT.


Correspondence: 

Competing interests:

Australian Prescriber is published by the National Prescribing Service. John Dowden is an unpaid director of Therapeutic Guidelines Ltd, and a member of the Editorial Advisory Board of Australian Medicines Handbook.

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  • 11. Wooldridge M. Relief for half a million arthritis sufferers [media release]. Canberra: Commonwealth Department of Health and Aged Care; 1 June 2000. Available at www.health.gov.au/mediarel/yr2000/mw/mw20048.htm (accessed Sep 2003).
  • 12. Jacoby A, Smith M, Eccles M. A qualitative study to explore influences on general practitioners' decisions to prescribe new drugs. Br J Gen Pract 2003; 53: 120-125.
  • 13. National Institute for Health Care Management Research and Educational Foundation. Prescription drugs and mass media advertising 2000. Washington: NIHCM Foundation, 2001.
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  • 15. Health Research Group. New research results on safety of newly approved drugs causes Health Research Group to extend five-year waiting rule to seven years. Worst Pills Best Pills 2002; 8: 41-43.

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