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The growing popularity of “low-carb” beers: good marketing or community health risk?

Peter G Miller, Stephen P McKenzie, Florentine P de Groot, Sondra L Davoren and Evie R Leslie
MJA 2010; 192 (4): 235

To the Editor: The recent rapid increase in popularity of low-carbohydrate (“low-carb”) beers in Australia, such as Foster’s Pure Blonde and Lion Nathan’s Hahn Super Dry, may represent an insidious health risk. The perception that low-carb beers represent a healthy alternative may result in some consumers:

Particularly vulnerable risk groups include younger people and especially young women, who are often highly body image-conscious, as well as others with weight or health problems.

Nutritional information for some of the major beers on the market in Australia is shown in the Box.1-3 The new generation of low-carb beers contain about 0.9 g of carbohydrate per 100 mL. However, there is little, if any, difference in either the amount of alcohol or the total energy content of traditional and low-carb beers, suggesting “low-carb” may not be a nutritionally significant improvement.

Given that alcohol is a known cause of short- and long-term problems such as cancer, cirrhosis of the liver, strokes and violent behaviour, we contend that the alcohol content of beer is a far more important health issue than its energy content. Additionally, the alcohol content itself contributes directly to energy intake (1 g of alcohol contributes 29.8 kJ of energy, compared with sugar’s 15.4 kJ).4 Consuming alcohol may also indirectly lead to weight gain because of its association with unhealthy eating behaviour, such as increased snacking, junk food consumption and overeating.5

The Box clearly demonstrates that drinkers are better off consuming low-strength beers in terms of both alcohol content and energy intake. Recognising this fact, the European Parliament adopted the resolution that “Beverages containing more than 1.2% by volume of alcohol shall not bear health claims”.6 We believe that the Australian Government, particularly through its current Review of Food Labelling Law and Policy, should move quickly to enact similar legislation to protect the Australian public from the marketing claims of brewing companies. The message should be made explicit: low-carb beers are not a “healthy choice”.

Nutritional information for major beers on the market in Australia1-3

Beer

Alcohol by volume

Carb (g/100 mL)

Energy (kJ/100 mL)


Full strength

Redback

4.7%

3.6

172

Hahn Premium

5.0%

3.2

172

Cascade Pale Ale

5.0%

3.0

170

Crown Lager

4.9%

3.1

169

Cascade Premium Lager

5.0%

3.0

169

Foster’s Lager

4.9%

3.1

168

Victoria Bitter

4.6%

3.0

165

Carlton Black

4.4%

3.3

161

Tooheys New

4.6%

3.1

161

Tooheys Extra Dry

5.0%

2.5

161

Melbourne Bitter

4.6%

2.9

158

Tooheys Old

4.4%

3.0

156

Carlton Draught

4.6%

2.7

155

Swan Draught

4.5%

2.7

153

XXXX Draught

4.5%

2.1

147

Mid–low strength

XXXX Gold

3.5%

1.9

121

Hahn Premium Light

2.6%

3.1

119

Carlton Sterling

2.5%

3.1

114

Cascade Light

2.6%

3.0

114

Hahn Super Dry 3.5

3.5%

< 1.0

104

Low-carb

Carlton Dry

4.5%

1.9

139

Bondi Blonde

4.5%

< 2.0

130

Tooheys Maxim

4.6%

1.6

126

Hahn Super Dry

4.6%

0.9

126

Pure Blonde

4.6%

0.9

125


Carb = carbohydrate.

Peter G Miller, NHMRC Howard Florey Fellow1Stephen P McKenzie, Research Fellow1Florentine P de Groot, Visiting Academic1Sondra L Davoren, Legal Policy Advisor2Evie R Leslie, Associate Professor1

1 School of Psychology, Deakin University, Geelong, VIC.

2 Cancer Prevention Centre, Cancer Council Victoria, Melbourne, VIC.

petermiller.mailATgmail.com

  1. Lion Nathan. Australian beers. http://www.lion-nathan. com/Great-Brands/AUS-Beer.aspx (accessed Dec 2009).
  2. Foster’s Group. Beer. http://www.fosters.com.au/enjoy/beer.htm (accessed Dec 2009).
  3. Bondi Blonde. Dietary information. http://www.bondiblonde.com/TheBondiBlondeStory/DietaryInformation/tabid/83/Default.aspx (accessed Dec 2009).
  4. Garrow JS, James WPT, editors. Human nutrition and dietetics. 9th ed. Edinburgh: Churchill Livingstone, 1993.
  5. Schröder H, Morales-Molina JA, Bermejo S, et al. Relationship of abdominal obesity with alcohol consumption at population scale. Eur J Nutr 2007; 46: 369-376. <PubMed>
  6. Corrigendum to Regulation (EC) No 1924/2006 of the European Parliament and of the Council of 20 December 2006 on nutrition and health claims made on foods. Official Journal of the European Union 2007; 50 (L 12): 3-18.

(Received 7 Oct 2009, accepted 20 Dec 2009)


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