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Editorial

Complementary medicine -- where lies its appeal?

Patients welcome different perspectives for the treatment opportunities they provide

MJA 1999; 170: 247-248

By 1993 it was estimated that Australians were spending almost twice as much on complementary medicines (CMs) ($621 million per year) than their contributions to pharmaceuticals, and were spending a further $309 million on CM practitioners each year.1 Recent government estimates are that each year 57% of Australians and 42% of Americans use CMs.2,3 In 1997 there were more visits by Americans to CM practitioners (629 million) than to primary care physicians (386 million),3 and high levels of use of CM are reported throughout the industrialised world.3,4 Furthermore, the international market for CM products -- worth around $20 billion at retail level in 1996 -- is estimated to be expanding at more than 15% per year.5

As substantial numbers of consumers choose CM, professional and regulatory responses have emerged. The United States National Institutes of Health has established the National Center for Complementary and Alternative Medicine, with a current budget of $US50 million ($78 million).6 Government reviews,7,8 new journals, dedicated sections in medical journals,9,10 teaching of basic CM in medical schools,11 and increased media coverage are all evidenced.

"Complementary", "alternative" or "unconventional" medicine are umbrella terms that encompass health practices ranging from relatively new modalities (eg, rebirthing and magnetotherapy) to ancient skills of an initiated community (eg, yoga, meditation among Buddhist monks), and traditional practices that are quite orthodox in some cultures (eg, traditional Chinese medicine). Various definitions of CM have been proposed, but these fall short because of both the breadth of the term and the changing profile of activity. Eisenberg's definition of CM as "interventions neither taught widely in medical schools nor generally available in US hospitals" is unsatisfactory, because CM is now taught in up to 60% of US medical schools3,11 and is part of conventional medical practice in Europe. CM has been referred to as "unproven" medicine,12 but this would include a range of conventional health practices. CM should be defined as therapeutic practices based on theory or explanatory mechanisms of action that do not conform with current medical thinking.13 Most researchers in the interim have used a list of common practices to define their meaning of CM.

Why are patients choosing CM? The report by Easthope et al in this issue of the Journal14 suggests that acupuncture under Medicare is used more by middle-aged and elderly people as an alternative to other (conventional) treatments and largely for chronic pain. One study found Australian users of CM were a younger, healthier and optimistic group.1 Yet, use of CM is also reported to be high among cancer sufferers (22%).15 A recent government report on Chinese medicine found that more than 75% of patients were being treated for recurrent complaints, often rheumatological or neurological in nature.7

Others propose that people who use CM are more likely to hold postmodern (opposed to scientific rationalism and supportive of individual perspectives), "new age" values,16,17 or are dissatisfied with the orthodox medical encounter.17 This includes a sense of not being valued sufficiently as a person within the medical system. But do the elderly Australians who use acupuncture under Medicare largely hold postmodern values? Is there a greater proportion of postmodern thinkers among sufferers of rheumatic or musculoskeletal disorders or those afflicted with cancer? This would hardly seem the case. The reasons for selecting CM are inevitably more pragmatic. Too often the popularity of CM has been dismissed as a sign of rejection of scientific authority, an expression of new values of natural medicine, or of increased time and personal attention given by CM practitioners. Too often these reasons are given to eclipse the more central purpose consumers shop around for healthcare services.

When health consumers develop uncomfortable symptoms and choose CM, they pay for treatment mostly out of their own pockets. It is a time when patients do not consider too actively whether their healthcare practitioner is oozing warm fuzzies, but, rather, target what they believe to be the most effective way to get better. If they believe from direct or indirect experience they are not getting broad enough advice or making adequate progress with conventional medicine, then they will try an approach that might offer other help. This is fundamental pragmatism. CM consumers accept the possibility of a different perspective or understanding of their illness -- in fact welcome it -- as it opens a window of opportunity for treatment not previously apparent.

A study of 300 Canadian patients found that patients choose specific kinds of practitioners for particular problems, and use a mixture of practitioners to treat specific complaints.17 The choice of type of practitioner is multidimensional and cannot be explained solely by disenchantment with medicine or by an "alternative ideology". This is supported by US findings that dissatisfaction with conventional medicine does not predict use of CM.16 Porter's historical review of medicine states it quite simply: ". . . regular medicine has ceased to convince the public that it is the only, or the best, means to cure their ills" (my emphasis).19

The recent push to apply the principles of evidence-based medicine to CM is important. For clinicians to feel comfortable in recommending a particular CM approach an acceptable standard of evidence must be demonstrable. However, acceptable levels of evidence for the clinician and patient may differ. In the eyes of the consumer, trying a herbal formula that has been used and documented in classical medical literature for many centuries may not be such a brash step. Consumers may be less convinced by a clinical trial of a new drug that has been applied only to a well-defined sample group. However, to the scientific audience, the latter represents the stronger evidence.

The medical profession has approached CM with caution, but it also has an interest and responsibility in understanding and developing new approaches (often sourced from ancient traditions) that can be successfully applied to contemporary healthcare problems. Yet, CM proposes mechanisms of action that are not currently scientifically plausible -- this represents a distinct barrier to its adoption. It is this alternative theoretical understanding of the pathophysiology of disease that defines (and isolates) CMs, but also opens a window of opportunity for successful treatment for some patients.

With such high proportions of the population using CMs, specific actions need to be taken. Appropriate structures and mechanisms that reflect the healthcare practices of the community need to be identifiable in government agencies and policies that serve that community. In Australia, no government agency reflects in its structure the high level of use of CM. Consumers deserve support both in terms of statutory regulation of practice where required, and increased relevant research. Applying the principles of evidence-based medicine will bring scientific rigour to the field of CM. There is no conflict here -- CM has always had a clinical-outcomes focus. The medical profession also needs to become more familiar with CM practices. Communication rates across practitioner groups are still too low.7,15 We need to develop less adversarial, more collegial relationships, which can be done through better education.

To the scientist, the evidence in support of CM may be weak, but to the patient the instinctive search for a remedy that brings relief knows no such intellectual boundaries. This is a search ruled by pragmatism. The searches are relatively new because so many doors have recently been opened by globalisation (eg, traditional Chinese medicine) and increased public access to health information, coupled with a sensitivity towards traditional cultural practices. Medical practitioners, other healthcare professionals and patients are exploring CM for good reasons.

Alan Bensoussan
Head, Research Unit for Complementary Medicine
University of Western Sydney, Macarthur, NSW

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  2. Commonwealth Department of Health and Family Services. Government response to recommendations arising from the Therapeutic Goods Administration Review. Canberra: Commonwealth Government, 1997.
  3. Eisenberg DM, Davis RB, Ettner SL, et al. Trends in alternative medicine use in the United States, 1990-1997: results of a follow-up survey. JAMA 1998; 280: 1569-1575.
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  13. Eskinazi DP. Factors that shape alternative medicine. JAMA 1998; 280: 1621-1623.
  14. Easthope G, Gill GF, Beilby JJ, Tranter BK. Acupuncture in Australian general practice: patient characteristics. Med J Aust 1999; 170: 259-262.
  15. Begbie SD, Kerestes ZL, Bell DR. Patterns of alternative medicine use by cancer patients. Med J Aust 1996; 165: 545-548.
  16. Astin JA. Why patients use alternative medicine: results of a national study. JAMA 1998; 279: 1548-1553.
  17. Siahpush M. Postmodern values, dissatisfaction with conventional medicine and popularity of alternative therapies. J Sociol 1998; 34: 58-70.
  18. Kelner M, Wellman B. Health care and consumer choice: medical and alternative therapies. Soc Sci Med 1997; 45: 203-212.
  19. Porter R. Greatest benefit to mankind. A medical history of humanity from antiquity to the present. London: HarperCollins, 1997; 688.

©MJA 1999
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