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No, the title is not in error. I will not describe activities in the Iron
Lady's Cabinet, nor what you imagine goes on in closed committees at
English conferences. I refer to the bags provided to
conference-goers, ostensibly to contain their notes and the papers
provided by the conference, but useful for concealing all the free
giveaways from the exhibits section.
Some remnant of my Scottish background makes it difficult to throw
away conference bags. My recent clean-up still left eight of them, too
useful to throw away. Many of them have all sorts of useful features and
pockets for modern essentials: laser pointers, computer disks,
mobile phones — even pen and paper. Indeed, I and my family like them
for everyday use.
Conference planners buy them with part of the budget from our
registration fees; this can waste resources. But a good bag that
people keep and use will remind participants of a great conference for
a long time. Envelopes or plastic folders are appropriate for one-day
events, but not for a three-day event with multiple sessions and heavy
abstract books. At one public health conference they gave out a calico
bag, intended as a statement about resource use, but so weak that it
tore during the first day.
Sponsors splash their names and logos across the bag for maximum
exposure, at least during the conference. But no one will take it home
and become a walking advertisement. The title of the conference in
large print also decreases subsequent use. Who wants to proclaim
one's profession to passers by, or, worse, to inform everyone in the
bus, train, street or the waiting room about attending a conference in
some exotic location? They will not recognise that it was off-season,
and the beaches were freezing, or the snow had melted. During the
conference, when walking to and from the hotel, or at important
sessions in the ethanol dispensary, such printing proclaims that one
is a visitor, likely a good mark for pickpockets and muggers, or at
least to restaurant and shop owners, who use more subtle ways of
removing one's currency.
Among the hundreds or thousands of identical bags floating around it
is easy to pick up the wrong one. Organisers can be bedevilled by lost
bags, while participants search desperately for their precious
slides or disks. Better ways of identifying otherwise identical bags
must be found.
One conference organiser found a pallet of simple small backpacks
through a disposal sale. They were identified with a large tag, with
names printed large. The tag could be flipped inside the bag when
leaving the building. The quality control on manufacture was faulty,
and some of the zips failed quickly, but one or two of them survived
vigorous use for some years.
I currently carry a bag from a recent conference in Finland. It is
sturdy, with useful pockets, and a discreet logo on the front that is
suitably anonymous to outsiders. There is a drug advertisement under
the flap, but the company probably gets some additional recognition
from my seeing it over a long time. My portable computer fits in a bag
from another conference, the title of which is printed in an
unobtrusive colour only legible from close up.
I doubt that the hotel cleaners who pick up most bags after conferences
use more than a few. Perhaps conference organisers could choose bags
that will be more extensively used, ensuring remembrance of good
conferences, and reducing waste from the early disposal of otherwise
functional bags.
James A Dickinson
Professor of Family Medicine
Department of Family and Community Medicine
Chinese University of Hong Kong, China
Competing interests: I have no conflict of interest,
except that I hope to get better and more useful bags from the next
conference I attend. Regrettably no-one has provided any funds for
this piece of research (but I would not be averse to donations from bag
companies in the future).
©MJA 2001
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